The TrueUpCreator Economy Report
Apr 2025
TrueUp Creator Economy 20
20 Hottest Creator Economy Companies
ByteDance•
Carro•
Classplus•
Commsor•
Descript•
Discord•
Flip•
Found•
Jellysmack•
Kajabi•
Lightricks•
Linktree•
Magic Eden•
Masterworks•
Maven•
OnlyFans•
Patreon•
Pearpop•
PhotoRoom•
PIP Labs•
Proof•
Roblox•
Runway•
ShopMy•
Spotter•
Story Protocol•
Substack•
UnitedMasters•
Whatnot
Apr 2025
Top Creator Economy Co’s by Trajectory
Factors incl. fundraising history, hiring trends, industry factors, layoff data, TrueUp member interest & more
| company | all‑tech rank | |
|---|---|---|
1. |  Whatnot | #51 |
2. |  ByteDance | #77 |
3. |  Discord | #205 |
4. |  Story Protocol | #239 |
5. |  PIP Labs | #240 |
6. |  Substack | #244 |
7. |  Runway | #321 |
8. |  Flip | #429 |
9. |  Found | #524 |
10. |  Magic Eden | #540 |
Apr 2025
Top Creator Economy co’s by valuation
| company | valuation | ||
|---|---|---|---|
1. | ByteDance | $300B | |
2. |  Roblox ($RBLX) | $39B | |
3. | Discord | $15B | |
4. |  OpenSea | $13B | |
5. |  Etsy ($ETSY) | $5.1B | |
6. | Whatnot | $5.0B | |
7. |  Clubhouse | $4.0B | |
7. |  Yuga Labs | $4.0B | |
9. |  Masterclass | $2.8B | |
10. | PIP Labs | $2.3B |
Apr 2025
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7,661 open Creator Economy jobs
↑534.2% from low (1,208)
Apr 2025
Remote Index
19.3
% of Creator Economy jobs with a remote option
Apr 2025
Bay Area Index
28.1
% of Creator Economy jobs listed in the Bay Area
Apr 2025
Creator Economy Co’s w/ Most Open Jobs
| company | jobs | ||
|---|---|---|---|
1. |  TikTok | 4,561 | |
2. | ByteDance | 1,319 | |
3. | Roblox | 286 | |
4. | Whatnot | 102 | |
5. | Etsy | 86 | |
5. |  Impact.com | 86 | |
7. |  Udemy | 85 | |
8. |  Lightricks | 63 | |
9. |  Riverside | 43 | |
10. | Discord | 40 | |
11. |  SoundCloud | 32 | |
11. |  UnitedMasters | 32 | |
13. |  Picsart | 30 | |
14. |  Inkitt | 29 | |
14. |  MrBeast | 29 | |
16. |  Firework | 25 | |
16. |  Patreon | 25 | |
18. |  Printify | 23 | |
19. |  Passes | 21 | |
20. |  Epidemic Sound | 20 |
Apr 2025
Top Creator Economy Job Categories
jobs | |||
|---|---|---|---|
1. | Engineering (Software) | 2604 | |
2. | Business Operations & Program Management | 974 | |
3. | Artificial Intelligence | 822 | |
4. | Marketing & Growth | 816 | |
5. | Product Management | 421 | |
6. | Data & Analytics | 399 | |
7. | Sales | 275 | |
8. | Research | 251 | |
9. | Customer Success | 246 | |
10. | Design | 228 |
Apr 2025
Top Creator Economy Job Locations
jobs | |||
|---|---|---|---|
1. | 🇺🇸 San Francisco Bay Area | 2073 | |
2. | 🇸🇬 Singapore | 1371 | |
3. | 🇺🇸 Seattle | 970 | |
4. | 🇺🇸 New York City | 527 | |
5. | 🇺🇸 Los Angeles | 353 | |
6. | 🇬🇧 London, UK | 260 | |
7. | 🇺🇸 Remote (United States) | 181 | |
8. | 🇹🇭 Bangkok, Thailand | 158 | |
9. | 🇮🇩 Jakarta, Indonesia | 145 | |
10. | 🇲🇾 Kuala Lumpur, Malaysia | 145 |
Apr 2025
Creator Economy Jobs by Company Stage
jobs | |||
|---|---|---|---|
🌱 Early-Stage Startup | 260 | ||
🦄 Unicorn | 1783 | ||
📈 Public Tech | 714 | ||
🐳 FAANG+ | 215 | ||
Other | 4916 |
Apr 2025
Most Common Tech/Tools
From Creator Economy job descriptions
1. | Python | |
2. | C++ | |
3. | Java | |
4. | SQL | |
5. | PyTorch | |
6. | LLM | |
7. | Linux | |
8. | Spark | |
9. | TensorFlow | |
10. | GoLang |
Apr 2025
Biggest Creator Economy Layoffs
Past 12 months
| company | ppl let go | |||
|---|---|---|---|---|
1. | ByteDance | 500 | Oct 2024 | |
2. | ByteDance | 450 | Jun 2024 | |
3. | TikTok | 300 | Mar 2025 | |
4. | Udemy | 280 | Sep 2024 | |
5. | TikTok | 250 | Apr 2024 | |
6. | Lightricks | 70 | Jul 2024 | |
7. | Etsy | 40 | Sep 2024 | |
8. |  DistroKid | 37 | Oct 2024 | |
9. |  Jellysmack | 22 | Oct 2024 | |
10. | TikTok | Feb 2025 |
Apr 2025
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Methodology: TrueUp attempts to track and analyze data on every open job at every startup and big tech co.
Creator Economy company grid
Employee happiness →
Company growth →
Source:
trueup.io
