The TrueUpCreator Economy Report
Jul 2026
TrueUp Creator Economy 20
20 Hottest Creator Economy Companies
ByteDance•
Classplus•
Commsor•
Data Foundation•
Descript•
Discord•
Etsy•
Flip•
Found•
Jellysmack•
Linktree•
Magic Eden•
Masterworks•
Maven•
OnlyFans•
OpusClip•
Pearpop•
PhotoRoom•
PIP Labs•
Roblox•
Runway•
Shopify•
ShopMy•
Spotter•
Substack•
Whatnot
Jul 2026
Top Creator Economy Co's by Trajectory
Factors incl. fundraising history, hiring trends, industry factors, layoff data, TrueUp member interest & more
| company | all‑tech rank | |
|---|---|---|
1. |  Whatnot | #94 |
2. |  ByteDance | #120 |
3. |  Runway | #209 |
4. |  Discord | #265 |
5. |  ShopMy | #352 |
6. |  OnlyFans | #512 |
7. |  Shopify | #552 |
8. |  Data Foundation | #571 |
9. |  PIP Labs | #572 |
10. |  Flip | #725 |
Jul 2026
Top Creator Economy co's by valuation
| company | valuation | ||
|---|---|---|---|
1. | ByteDance | $550B | |
2. | Shopify ($SHOP) | $148B | |
3. |  Roblox ($RBLX) | $39B | |
4. | Discord | $15B | |
5. |  OpenSea | $13B | |
6. | Whatnot | $12B | |
7. |  Etsy ($ETSY) | $7.2B | |
8. | Runway | $5.3B | |
9. |  Clubhouse | $4.0B | |
9. |  Yuga Labs | $4.0B |
Jul 2026
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6,285 open Creator Economy jobs
↑262.0% from low (1,736)
Jul 2026
Remote Index
4.3
% of Creator Economy jobs with a remote option
Jul 2026
Bay Area Index
24.6
% of Creator Economy jobs listed in the Bay Area
Jul 2026
Creator Economy Co's w/ Most Open Jobs
| company | jobs | ||
|---|---|---|---|
1. |  TikTok | 3,565 | |
2. | ByteDance | 1,175 | |
3. | Roblox | 232 | |
4. |  Beast Industries | 80 | |
5. |  Impact.com | 76 | |
6. | Discord | 58 | |
7. | Etsy | 43 | |
7. | Runway | 43 | |
9. |  CreatorIQ | 34 | |
10. |  Riverside | 28 | |
11. | ShopMy | 26 | |
12. |  Linktree | 21 | |
13. |  Patreon | 20 | |
14. |  Agentio | 18 | |
14. |  Collective | 18 | |
14. |  Epidemic Sound | 18 | |
17. |  Firework | 17 | |
17. |  LTK | 17 | |
19. |  PhotoRoom | 16 | |
20. |  Masterworks | 13 |
Jul 2026
Top Creator Economy Job Categories
jobs | |||
|---|---|---|---|
1. | Engineering (Software) | 1622 | |
2. | Marketing & Growth | 1351 | |
3. | Business Operations & Program Management | 1022 | |
4. | Artificial Intelligence | 661 | |
5. | Sales | 281 | |
6. | Data & Analytics | 277 | |
7. | Business Development & Partnerships | 271 | |
8. | People | 257 | |
9. | Product Management | 234 | |
10. | Research | 226 |
Jul 2026
Top Creator Economy Job Locations
jobs | |||
|---|---|---|---|
1. | 🇺🇸 United States | 2870 | |
2. | 🇺🇸 San Francisco Bay Area | 1489 | |
3. | 🇸🇬 Singapore | 1216 | |
4. | 🇺🇸 New York City | 449 | |
5. | 🇺🇸 Seattle | 433 | |
6. | 🇬🇧 United Kingdom | 336 | |
7. | 🇺🇸 Los Angeles | 323 | |
8. | 🇬🇧 London, UK | 311 | |
9. | 🇺🇸 Remote (United States) | 167 | |
10. | 🇯🇵 Japan | 139 |
Jul 2026
Creator Economy Jobs by Company Stage
jobs | |||
|---|---|---|---|
🌱 Early-Stage Startup | 183 | ||
🦄 Unicorn | 5134 | ||
📈 Public Tech | 576 | ||
🐳 FAANG+ | 216 | ||
Other | 345 |
Jul 2026
Most Common Tech/Tools
From Creator Economy job descriptions
1. | Python | |
2. | C++ | |
3. | LLM | |
4. | SQL | |
5. | Java | |
6. | PyTorch | |
7. | Linux | |
8. | TensorFlow | |
9. | Spark | |
10. | GPU |
Jul 2026
Biggest Creator Economy Layoffs
Past 12 months
| company | ppl let go | |||
|---|---|---|---|---|
1. | TikTok | 300 | Jul 2026 | |
2. |  Envato | 200 | Mar 2026 | |
3. | TikTok | 150 | Aug 2025 | |
3. | Epidemic Sound | 150 | Apr 2026 | |
5. |  Lightricks | 85 | Oct 2025 | |
6. | Lightricks | 75 | Jun 2026 | |
7. |  Kajabi | 30 | Nov 2025 | |
7. | TikTok | 30 | Dec 2025 | |
7. | Shopify | 30 | May 2026 | |
10. |  VSCO | 24 | Dec 2025 |
Jul 2026
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on the best new jobs for you
Methodology: TrueUp attempts to track and analyze data on every open job at every startup and big tech co.
Creator Economy company grid
Employee happiness →
Company growth →
Source:
trueup.io
