The TrueUpDTC Report
Apr 2025
Top Direct-to-Consumer (DTC) Co’s by Trajectory
Factors incl. fundraising history, hiring trends, industry factors, layoff data, TrueUp member interest & more
| company | all‑tech rank | |
|---|---|---|
1. |  GlobalBees | #184 |
2. |  Skims | #193 |
3. |  SHEIN | #226 |
4. |  Cider | #300 |
5. |  Oura | #314 |
6. |  Vuori | #536 |
7. |  Mamaearth | #757 |
8. |  Gousto | #866 |
Apr 2025
Top Direct-to-Consumer (DTC) co’s by valuation
| company | valuation | ||
|---|---|---|---|
1. | SHEIN | $66B | |
2. | Vuori | $5.5B | |
3. | Oura | $5.2B | |
4. | Skims | $4.0B | |
5. |  Whoop | $3.6B | |
6. |  Peloton ($PTON) | $2.5B | |
7. |  Warby Parker ($WRBY) | $2.2B | |
8. | Gousto | $1.7B | |
8. |  Harry's Razor Company | $1.7B | |
10. |  Glossier | $1.7B |
Apr 2025
2,212 open Direct-to-Consumer (DTC) jobs
↑21.6% from low (1,819)
Apr 2025
Join TrueUp to get weekly updates
on the best new Direct-to-Consumer (DTC) jobs for you
on the best new Direct-to-Consumer (DTC) jobs for you
Remote Index
23.9
% of Direct-to-Consumer (DTC) jobs with a remote option
Apr 2025
Bay Area Index
9.2
% of Direct-to-Consumer (DTC) jobs listed in the Bay Area
Apr 2025
Direct-to-Consumer (DTC) Co’s w/ Most Open Jobs
| company | jobs | ||
|---|---|---|---|
1. | Warby Parker | 650 | |
2. |  Hellofresh | 310 | |
3. | Vuori | 200 | |
4. |  The Hut Group | 185 | |
5. |  Mejuri | 134 | |
6. |  Quince | 102 | |
7. | Oura | 59 | |
8. |  Rothy's | 53 | |
9. | Skims | 45 | |
10. | Peloton | 44 | |
11. |  The Farmer’s Dog | 42 | |
12. | Whoop | 39 | |
13. |  Firework | 25 | |
13. |  Athletic Greens | 25 | |
13. |  Stitch Fix | 25 | |
16. |  Bigblue | 24 | |
16. |  Everlane | 24 | |
18. |  Epidemic Sound | 20 | |
18. |  Dolls Kill | 20 | |
20. | Glossier | 16 |
Apr 2025
Top Direct-to-Consumer (DTC) Job Categories
jobs | |||
|---|---|---|---|
1. | Sales | 249 | |
2. | Marketing & Growth | 135 | |
3. | Engineering (Software) | 121 | |
4. | Business Operations & Program Management | 79 | |
5. | Supply Chain | 68 | |
6. | Finance | 65 | |
7. | Design | 59 | |
8. | Data & Analytics | 56 | |
9. | People | 40 | |
10. | IT & Business Systems | 35 |
Apr 2025
Top Direct-to-Consumer (DTC) Job Locations
jobs | |||
|---|---|---|---|
1. | 🇺🇸 New York City | 316 | |
2. | 🇺🇸 San Francisco Bay Area | 135 | |
3. | 🇺🇸 Remote (United States) | 133 | |
4. | 🇺🇸 Boston | 85 | |
5. | 🇺🇸 Los Angeles | 66 | |
6. | 🇨🇦 Toronto, Canada | 52 | |
7. | 🇺🇸 Phoenix | 47 | |
8. | 🇺🇸 Washington D.C. | 47 | |
9. | 🇬🇧 London, UK | 45 | |
10. | 🇩🇪 Berlin, Germany | 39 |
Apr 2025
Direct-to-Consumer (DTC) Jobs by Company Stage
jobs | |||
|---|---|---|---|
🌱 Early-Stage Startup | 219 | ||
🦄 Unicorn | 509 | ||
📈 Public Tech | 1224 | ||
Other | 255 |
Apr 2025
Most Common Tech/Tools
From Direct-to-Consumer (DTC) job descriptions
1. | Amazon EMR | |
2. | Chef | |
3. | SQL | |
4. | Python | |
5. | Tableau | |
6. | AWS | |
7. | GSuite | |
8. | Looker | |
9. | NetSuite | |
10. | React |
Apr 2025
Biggest Direct-to-Consumer (DTC) Layoffs
Past 12 months
| company | ppl let go | |||
|---|---|---|---|---|
1. | Hellofresh | 727 | May 2024 | |
2. | Peloton | 400 | May 2024 | |
3. | Hellofresh | 270 | Mar 2025 | |
4. | SHEIN | 24 | Sep 2024 | |
5. |  Elvie | Mar 2025 | ||
5. |  Shopify | Feb 2025 | ||
5. | Shopify | Jan 2025 | ||
5. | Stitch Fix | Oct 2024 |
Apr 2025
Join TrueUp to get weekly updates
on the best new jobs for you
on the best new jobs for you
Methodology: TrueUp attempts to track and analyze data on every open job at every startup and big tech co.
Direct-to-Consumer (DTC) company grid
Employee happiness →
Company growth →
Source:
trueup.io
