The TrueUpDTC Report
Jul 2026
Top Direct-to-Consumer (DTC) Co's by Trajectory
Factors incl. fundraising history, hiring trends, industry factors, layoff data, TrueUp member interest & more
| company | all‑tech rank | |
|---|---|---|
1. |  Quince | #132 |
2. |  Skims | #289 |
3. |  SHEIN | #318 |
4. |  Oura | #337 |
5. |  GlobalBees | #517 |
6. |  Shopify | #552 |
7. |  Whoop | #600 |
8. |  Cider | #642 |
9. |  Mamaearth | #768 |
10. |  Vuori | #824 |
Jul 2026
Top Direct-to-Consumer (DTC) co's by valuation
| company | valuation | ||
|---|---|---|---|
1. | Shopify ($SHOP) | $148B | |
2. | SHEIN | $66B | |
3. | Oura | $11B | |
4. | Whoop | $10B | |
4. | Quince | $10B | |
6. | Vuori | $5.5B | |
7. | Skims | $5.0B | |
8. |  Warby Parker ($WRBY) | $3.7B | |
9. |  Peloton ($PTON) | $2.6B | |
10. |  Gousto | $1.7B |
Jul 2026
1,831 open Direct-to-Consumer (DTC) jobs
↑10.3% from low (1,660)
Jul 2026
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on the best new Direct-to-Consumer (DTC) jobs for you
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Remote Index
7.1
% of Direct-to-Consumer (DTC) jobs with a remote option
Jul 2026
Bay Area Index
7.6
% of Direct-to-Consumer (DTC) jobs listed in the Bay Area
Jul 2026
Direct-to-Consumer (DTC) Co's w/ Most Open Jobs
| company | jobs | ||
|---|---|---|---|
1. |  Hellofresh | 384 | |
2. | Vuori | 256 | |
3. | Whoop | 155 | |
4. |  Mejuri | 144 | |
5. | Quince | 124 | |
6. |  The Hut Group | 99 | |
7. | Oura | 93 | |
8. | Skims | 76 | |
9. |  Rothy's | 69 | |
10. | Peloton | 62 | |
11. |  Bigblue | 40 | |
12. |  Everlane | 39 | |
13. |  The Farmer’s Dog | 32 | |
14. |  Swap | 29 | |
15. |  Away | 21 | |
16. |  Glossier | 19 | |
17. |  Epidemic Sound | 18 | |
17. |  Manychat | 18 | |
19. |  Grüns | 17 | |
19. |  Firework | 17 |
Jul 2026
Top Direct-to-Consumer (DTC) Job Categories
jobs | |||
|---|---|---|---|
1. | Engineering (Software) | 195 | |
2. | Sales | 171 | |
3. | Marketing & Growth | 158 | |
4. | Business Operations & Program Management | 152 | |
5. | Data & Analytics | 73 | |
6. | Finance | 69 | |
7. | People | 47 | |
8. | Supply Chain | 46 | |
9. | Product Management | 43 | |
10. | Engineering (Hardware) | 40 |
Jul 2026
Top Direct-to-Consumer (DTC) Job Locations
jobs | |||
|---|---|---|---|
1. | 🇺🇸 United States | 1085 | |
2. | 🇺🇸 New York City | 219 | |
3. | 🇬🇧 United Kingdom | 170 | |
4. | 🇺🇸 Boston | 167 | |
5. | 🇺🇸 San Francisco Bay Area | 130 | |
6. | 🇺🇸 Los Angeles | 110 | |
7. | 🇩🇪 Germany | 101 | |
8. | 🇨🇦 Canada | 91 | |
9. | 🇺🇸 Remote (United States) | 81 | |
10. | 🇨🇦 Toronto, Canada | 65 |
Jul 2026
Direct-to-Consumer (DTC) Jobs by Company Stage
jobs | |||
|---|---|---|---|
🌱 Early-Stage Startup | 91 | ||
🦄 Unicorn | 917 | ||
📈 Public Tech | 569 | ||
Other | 276 |
Jul 2026
Most Common Tech/Tools
From Direct-to-Consumer (DTC) job descriptions
1. | Python | |
2. | Chef | |
3. | SQL | |
4. | AWS | |
5. | Anthropic | |
6. | Claude | |
7. | Tableau | |
8. | LLM | |
9. | Jira | |
10. | Java |
Jul 2026
Biggest Direct-to-Consumer (DTC) Layoffs
Past 12 months
| company | ppl let go | |||
|---|---|---|---|---|
1. | Peloton | 287 | Jan 2026 | |
2. | Peloton | 171 | Aug 2025 | |
3. | Epidemic Sound | 150 | Apr 2026 | |
4. | Glossier | 50 | Feb 2026 | |
5. | Shopify | 30 | May 2026 | |
6. |  Highlight | Oct 2025 | ||
6. | Shopify | Nov 2025 | ||
6. | Shopify | Jan 2026 |
Jul 2026
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on the best new jobs for you
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Methodology: TrueUp attempts to track and analyze data on every open job at every startup and big tech co.
Direct-to-Consumer (DTC) company grid
Employee happiness →
Company growth →
Source:
trueup.io
