Overview
TrueUp
Trajectory Score
57
/100
Business
Sports apparel e-commerce
Founded
31 years ago
1995
Employees
12,000
TrueUp
Rank
#208
Valuation
$31 billion
TrueUp
Rank
#167
Company type
Private - Venture-Backed
Fanatics is a Sports apparel e-commerce company. It is currently valued at $31 billion as a private company. 12,000 people work at Fanatics. The company was founded in 1995.
Company grid
Employee happiness →
Growth →
🚀
🐢
😊
😟
Jobs
No job info
Financials
Valuation
$31.0billion
Tech Unicorn
Last round - Jan 2022
Most recent funding
4 years ago
💸 ZIRP-era funding
Total funding
$4.9 billion
Value 'created' (valuation - total funding)
+$26.1 billion
Valuation per employee
$2.6 million
Culture
Employee sentiment
Would recommend company
47%
1,000+ reviews
Sources: TrueUp, Glassdoor, Blind
Worse than 82% of tech co's
Approve of CEO
Michael Rubin
54%
Sources: TrueUp, Glassdoor, Blind
People
Employees
12,000
Fanatics Org Chart

Rankings and awards
Fast Company's Most Innovative
Retail
2026
Career-Launching Companies (by Aakash Gupta)
2025
CNBC Disruptor 50
2022
Fast Company's Most Innovative
Overall
2022
Setter 30
2022
CNBC Disruptor 50
2019
Layoffs
Nov 2025 · 7 months ago
280 impacted
Employee reported layoffs
Nov 2024 · 2 years ago
Fanatics to lay off 218 employees when it closes Jacksonville fulfillment center on Commonwealth Ave
Jan 2024 · 2 years ago
218 impacted
Top posts
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